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Business Insider has a story about a new study done by research company Finbold concluding that Amazon "is adding 3,700 new sellers on a daily basis in 2021. As of Sunday, that totaled out to 295,000 new sellers in 2021, or 155 new merchants every hour. Finbold estimated that Amazon could attract 1.4 million new sellers by the end of 2021. A total of 26% of those new sellers are in the United States, while 10.1% are located in India."

"With the pandemic escalating the shift to e-commerce, most retailers in severely hit areas like the United States have been turning to popular marketplaces like Amazon to reach more customers," Finbold's report says. "Interestingly, two new sellers joining per minute explain Amazon's position in helping third-party sellers crack the new online market."

KC's View:

Which would seem to explain why Walmart is putting such an emphasis on building out its own third-party marketplace service.