The goal of "The Innovation Conversation" is to explore some facet of the fast-changing, technology-driven retail landscape and how it affects businesses and consumers. It is, we think, fertile territory ... and one that Tom Furphy - a former Amazon executive, the originator of Amazon Fresh, and currently CEO and Managing Director of Consumer Equity Partners (CEP), a venture capital and venture development firm in Seattle, WA, that works with many top retailers and manufacturers - is uniquely positioned to address.
Coresight Research is out with a projection saying that e-commerce livestreaming market in the US is likely to exceed $25 billion in sales within two years - not bad for a technology that, in the US at least, still is thought of as being in its infancy. Which probably is why Nordstrom just launched its own Livestream Shopping channel.
In this edition of The Innovation Conversation, Tom Furphy and Kevin Coupe consider the possibilities and potential of livestream shopping when applied to mainstream retailing, focusing on how businesses can utilize it to entertain and educate shoppers, differentiate themselves, and drive sales.
If you're interested in listening to this Innovation Conversation, you can do so here (or can download this file):