retail news in context, analysis with attitude

•  USA Today reports that Domino's Pizza is rolling out "robotic delivery services today. Testing of the new service will take place in Houston, Texas, specifically in the Woodland Heights neighborhood. The robots used are R2 autonomous delivery vehicles, produced by privately held California-based Nuro … pizza-hungry diners in the Texas neighborhood can place a prepaid order which the R2 robot will then bring to their home. Text alerts track the machine's movements, and once it arrives, the customers can retrieve their food by entering a PIN on the R2's touchscreen."

The USA Today story makes an interesting point - that Domino's now describes itself as "an e-commerce company that sells pizza."  That's not just a semantic difference.