CNBC reports that "convenience store chain Circle K is launching a beverage subscription program, following in the footsteps of Burger King and Panera Bread … U.S. customers who pay $5.99 per month can have one tea, coffee, Froster slushy or Polar Pop fountain drink of their choosing every day.
"Circle K’s Sip & Save program looks to build loyalty and coax people into its stores again on a regular basis. During the coronavirus pandemic, consumers made fewer trips to convenience stores."
The story says that Circle K "has been testing the Sip & Save program over the last 90 days in more than 100 stores near Augusta, Georgia, and Columbia, South Carolina … data from the trial shows that customers are visiting more frequently, surpassing Circle K’s expectations.
"Trial customers were also buying food along with their drinks."