retail news in context, analysis with attitude

•  Charles Choi, managing director of Long Island, N.Y.-based Fruit Tree Farm, affiliated with the Associated Supermarket Group (ASG), has been selected to attend the first PepsiCo Diversity in Leadership Endowment scholarship from the National Grocers Association Foundation (NGAF).

Choi is described as a second-generation Korean American "whose work is driving the growth of his family’s independent supermarket business."

“Charles is a modern entrepreneur who understands the art and science behind merchandising as well as today’s consumer preferences,” said Michelle Mendoza, ASG VP of marketing and customer experience, who nominated Choi for the scholarship. “As the supermarket industry is transforming and the American consumer palate has an appreciation for diversity in food, Charles is at the forefront of this transformation.”