retail news in context, analysis with attitude

Price Chopper/Market 32 has just improved its loyalty reward program with a concept that KC thinks is a really big idea - allowing shoppers to use accrued points to help people retire student debt.  And their kids' student debt.  And their relatives' student debt.  And their friends' kids' student debt.  In fact, it is one of the best ideas in loyalty marketing that KC ever has heard.