retail news in context, analysis with attitude

The Tampa Bay Business Journal reports that Kroger has commenced making deliveries to -grocery customers in the Tampa, Florida, marketplace, using a new Ocado-powered robotics warehouse in central Florida to serve shoppers in a state where it has virtually no bricks-and-mortar presence.

Kroger just a few weeks earlier started delivering to e-customers in the Orlando area;  its warehouse is in nearby Groveland.

The new distribution center is designed to serve shoppers in a roughly 90-mile radius.

KC's View:

Kroger's Florida adventure strikes me as one of the most interesting things it is doing.  It isn't just the Ocado-powered warehouse, but what it is trying to do with that warehouse.  Essentially, it is looking to prove that in some cases and some places, stores may not be necessary.