retail news in context, analysis with attitude

In California, the Mercury News reports that chicken chain El Pollo Loco is testing drone deliveries of its fast food.

According to the story, "Test flights will begin this week in Orange County, which is in the process of choosing as many as 10 restaurants to participate, representatives for the company wrote in an email. If the tests work out, El Pollo Loco hopes to provide the service at more locations, based on market demand and Federal Aviation Administration regulations."

The drones are operated by an Israeli company called Flytrex, which "claims its drones are designed to operate in suburbs, with the ability to cruise at 32 miles per hour and fly at an altitude of 230 feet. They carry delivery boxes that weigh as much as 6.6 pounds that are lowered from 80 feet using a wire release mechanism."

KC's View:

If you missed it earlier this week, I did an MNB/In Conversation piece with Beth Flippo, Chief Technology Officer for Drone Express, which is doing drone deliveries for Kroger.  She lays out the case for incorporating drones into stores' business plans, and you can watch it here.