A couple of stories on CNBC suggest a trend as big-box stores look to expand their appeal and bring in new shoppers.
One piece says that Ulta Beauty "will open its first beauty shops inside of Target next month. The mini shops will feature an assortment of merchandise from more than 50 prestige brands for makeup, skin care and hair, including Clinique, Urban Decay, Tarte, MAC Cosmetics, Drybar, Jack Black and Ariana Grande … The retailers said they will open more than 100 shops by the end of the year, with plans to grow to a total of 800 shops over the next few years. That means more than a third of Target stores across the country could eventually include a mini Ulta shop. Each shop will be about 1,000 square feet — roughly one-tenth the size of a typical Ulta store."
Target also will sell Ulta products on its website.
CNBC also reports that while Bed Bath and Beyond "s reducing the size of its flagship store in New York City," it still is finding room "for a new strategic partner in Casper … giving the online sleep company its first-ever branded physical shopping location."
According to the story, "Casper will also set up customer experiences at other select Bed Bath and Beyond locations and make products available at stores across the country later this year, according to a press release. Casper’s products will also be carried on Bed Bath and Beyond-branded websites."
To this point, Casper has operated physical pop-up stores, but this is its first venture of this kind.