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Bloomberg has a fascinating story about how Target is working to recalibrate its relationship with Black communities in America, to "face pain with purpose,” in the words of CEO Brian Cornell.

In the wake of the murder of George Floyd in May 2020 by a policeman in Minneapolis, Target's hometown, the story says, "a lot of U.S. companies are evaluating their relationships with the Black community, but Target is grappling with a particularly raw set of challenges, especially in its hometown of Minneapolis. In a city with a legacy of racial segregation and police brutality, a yawning income gap between White and Black residents, and disproportionately high rates of arrest and incarceration of Black men, the unrest was in part born of a deeper pain that began well before a police officer took Floyd’s life - and that pain bears Target’s label as well, say community activists, academics, and even some former law enforcement and city officials."

You can read the entire piece here.

KC's View:

One of the things that is so striking about this story is how complicated things are, and how hard it is to find the right balance as Target tries to do the right thing for the communities it serves.  That's not as simple as it sounds, or maybe not even as simple as it should be.