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    Published on: September 1, 2021

    Another in a series of FaceTime commentaries this week, designed to be observational … or aspirational … or inspirational … or provocative.  Or maybe all of the above.  The idea is to just keep the lessons and metaphors flowing, because the competitive landscape for the retail business isn't going to get any easier, and because KC wants to keep the conversation lively.

    KC takes a page from a recent branding article in Fast Company, in which an expert in the field points to the importance of "building a story," "giving voice to vision," and being disciplined about advancing the brand and the mission as being critical to any business enterprise.

    FYI, you can read the Fast Company story here.