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The Des Moines Register has story about a new Hy-Vee store in Grimes, Iowa, a 92,989-square-foot story that is sees as "a complete reimagining of its brand and what it means to grocery shop."

Here's how the Register describes the store:

"Both architecturally and in its technology and product offerings, the Grimes store is distinct from the rest of the company's more than 280-store portfolio. It's intended to be a one-stop destination for customers, checking off all the boxes on shopping and errand lists.

"The new location at 351 N.E. Gateway Drive has a W Nail Bar, DSW Shoe department, a Joe Fresh clothing line area, a new food hall concept, a redesigned wine and spirits department, a pharmacy, a Starbucks, and even a showroom for exercise equipment. It also has taken notes from e-commerce giant Amazon's jump into creating more fully automated shopping experiences with state-of-the-art technology.

"The entire Hy-Vee is seemingly digitalized, with hundreds of video screens providing in-store advertising. Dozens of kiosks are scattered across the store, allowing customers to order food or other products. Some kiosks allow shoppers to type in an item they're looking for and find out which aisle it's in … Throughout the store are hundreds of QR codes customers can scan on their phones to bring up coupons and other savings, order select products such as DSW Shoes not on display and provide other information."