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Amazon is out with a new holiday commercial that ventures into unusual ground for such an effort - the impact of anxiety on young people, especially as it has been exacerbated by the pandemic.

The musical accompaniment is by Adele, featuring a new song from her forthcoming album, "30" (which Amazon will probably sell a ton of via streaming, CDs and vinyl).

The lyrics from the song, "Hold On," include, "I swear to God i'm such a mess, the harder I try I regret / Every day feels like the road I'm on, might just open up and swallow me whole. Let time be patient / Let pain be gracious / Just hold on, just hold on / I will survive…"

You can watch it here: