• Shake Shack, the upscale hamburger chain created by restaurateur Danny Meyer that, like so many restaurants, had. tough time during the pandemic, is reported to be planning a major comeback strategy. Eat This, Not That writes that it has 50 different new locations planned around the country, with tab least half of them slated to be built in the suburbs - with the development of a new drive-through format that will be new to the chain.
The Shake Shack format was launched in 2001 with a single location in New York City's Madison Square Park, offering as walk-up stand with only outdoor seating. Demand was so strong - there was a "Shake Shack cam" so people could see how long the lines were - that the company began opening new locations around the country; in 2015, Shake Shack went public, and now has a market capitalization of more than $1.5 billion.