retail news in context, analysis with attitude

This morning's entry in our continuing series of conversations keyed to the celebration of MNB's 20th anniversary is with Stephen Smith, president/CEO of LL Bean, in which he talks about his career over the past 20 years from Hannaford in Maine, to various Walmart international divisions, and then back to Maine with one of the world's most iconic brands.  And, Steve talks about how great brands have to understand the fragility of their reputations, as well as lessons learned at LL Bean that would be applicable to the food business.

If you want to download and listen to this conversation as a podcast, click below.