retail news in context, analysis with attitude

Today's completely outside-the-lines guest in our continuing series of "MNB @ 20" conversations is Stu Upson, CEO of the USA Pickleball Association.  Not only does Stu talk about the process of growing - and controlling the growth - of the nation's fastest growing participatory sport, but he also draws a through line to his experience there from previous leadership tenures at Major League Baseball Properties, Skip Barber Racing, the US Bowling Congress and the International Tennis Hall of Fame.  

If you want to download and listen to this conversation as a podcast, click below.