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ShopRite announced that it is "the first grocer on the East Coast to unveil the new QuickCollect GO! POD, where shoppers can pick up their online ShopRite grocery orders from a temperature controlled outdoor pickup pod for a fast and easy, contactless self-service pickup experience."  The pod is described as "a smart grocery retrieval system that can hold ambient, refrigerated and frozen foods, and customers’ entire grocery orders are available for pickup in one solution. This free-standing pod now available at the ShopRite of New Rochelle offers customers unprecedented convenience for retrieving their online pickup orders."

The technology includes "robotic automation that allows secure delivery and retrieval of online orders anytime. The first totes start dispensing to the guest in under one minute, reducing the wait time for customers picking up their online orders … When items are ready, customers receive a text containing a QR code to scan on the console screen, which brings the order to the customer pickup portal, allowing them to access their pre-ordered groceries. The intuitive interface and consumer-focused designs facilitate contactless, fast and easy experiences."

KC's View:

It is a great concept that ought to allow adopting retailers to expand their relevance and resonance to the shopper … I'll be interested to see the degree to which ShopRite integrates this into a broader narrative that differentiates it from the competition.