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Louisiana -based Roses Supermarkets said yesterday that it "has partnered with eGrowcery to go to market with their own eCommerce solution for curbside pickup. The eGrowcery platform includes a Rouses Market Shopping App, which customers can download on the App Store or on Google Play.

"With eGrowcery technology, customers can shop, place an order and choose a curbside pickup time through the app or on the Rouses Markets website. There is no curbside pickup fee on orders over $35, and customers pay the same price for groceries that they pay in Rouses Markets stores."

KC's View:

Here's the money paragraph from the announcement, as far as I am concerned:

"eGrowcery, which operates both in the United States and abroad, is seeing a growing number of retailers seeking to establish their own branded eCommerce experience. Whereas marketplaces own the shopper data and allow for products and promotions from competing retailers, this solution puts control and data ownership back in the hands of the retailer."

Exactly.  The more alternatives to Instacart emphasize to retailer clients that they want to serve the retailer's brand, not their own, the more impactful they should be.