retail news in context, analysis with attitude

Axios has a piece about Chicken N Pickle, a restaurant chain that "combines food and sport, similar to golf concepts … like Topgolf, Puttery and Stroke," but in this case includes on-premises pickleball courts in an indoor-outdoor facility.

"The menu is casual, and, of course, features fried pickles," the story says.  "Each location’s menu looks a little different, but the 'NKC hot chicken sandwich' is a staple with fried chicken, pickles, hot sauce and spicy slaw."

The story notes that "pickleball is the fastest-growing sport in the United States, with 4.8 million people playing nationwide, and as the sport continues to grow, people are going to want more options of how and where to play."

KC's View:

Sounds like a good idea to me.

In case you missed it, by the way, a few months ago I had the chance to engage in a MNB/In Conversation segment with Stu Upson, the CEO of USA Pickleball, which you can check out here.