retail news in context, analysis with attitude

Three former Walmart and Jet.com executives announced this week that they are launching Sustain.Life, described as a "platform empowering small- and medium-sized enterprises to take impactful climate action," having "raised $16 million in seed funding."

According to the announcement, "Sustain.Life democratizes sustainability by making it easier and more affordable to measure, manage and report carbon emissions and environmental impact. It empowers teams without expertise to start measuring environmental impact from internal operations, and scales across large organizations and global supply chains - replacing spreadsheets and turning black box estimates into auditable and verifiable data. Sustain.Life offers businesses the tools they need to ensure compliance with evolving reporting frameworks, as regulations making auditable tracking a legal necessity - such as the recently announced SEC climate disclosure rule  - take shape across the US and Europe."

Leading the project are Mike Hanrahan, Sustain.Life’s co-founder, CEO Annalee Bloomfield, and CTO Patrick Campagnano, who "co-founded the company after their time at Walmart’s Intelligent Retail Lab, where Hanrahan served as CEO; Bloomfield served as Senior Director, Head of Product & Customer Experience; and Campagnano served as Head of Engineering."

KC's View:

I was interested to see this press release at the same time as I saw the announcement from Unilever-owned Ben & Jerry's that it is "making a bold commitment to bring greenhouse gas emissions on 15 dairy farms to half the industry average by the end of 2024. Once proven, pilot project initiatives will be expanded to farms across Ben & Jerry’s global dairy supply chain … Dairy ingredients account for more than 50% of Ben & Jerry’s total greenhouse gas emissions, so the company is focusing on dairy farms as the best opportunity to reduce its carbon footprint."

It strikes me that Sustain.Life has a very good idea.  As sustainability becomes ever more important (and it will), it'll be important for smaller companies with fewer resources to have a place to turn.