Newsweek is out with a list, generated by BrandSpark International, of the "most trusted grocery stores as voted by American shoppers. BrandSpark surveyed 3200 Americans to capture their real opinions of what grocery store brands they trust the most."
The national top four: Walmart, Kroger, Aldi, and Meijer.
The northeast top four: ShopRite, Walmart, Aldi, Stop & Shop.
The midwest top four: Walmart, Kroger, Aldi, Meijer
The south top four: Walmart, Publix, Kroger, H-E-B
The west top four: Walmart, Safeway, Costco, Trader Joe's
- KC's View:
Forgive me. This is not to denigrate any of the companies that made the list, but this is just a crock, illustrating the difficulty in ranking and comparing food retailers in such a big country.
Those 3,200 people may feel that way, but the ranking doesn't include some of the best food retailers in the country with the highest degrees of loyalty. For example, where the hell is Wegmans … a company that, I'd be willing to best, engenders a lot more trust and loyalty in the northeast than any of the retailers mentioned.
Where is Lunds & Byerlys? Dorothy Lane Market? Central Market? Stew Leonard's? How about WinCo? Schnucks?
I give very little credence to any of these lists, which seem dominated by big names with big footprints, and yet seem to have very little nuance or understanding about what food trust really means.