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•  From CNBC:

"Amazon on Thursday rolled out a new augmented reality shopping tool that lets users virtually try on shoes they may be interested in buying.

"Amazon said the tool would make the online shopping experience easier and more interactive for shoppers.

"The feature, called Virtual Try-On for Shoes, is available for iOS users in the U.S. and Canada on the Amazon shopping app. The feature has been added to 'thousands of styles' from brands like New Balance, Adidas, Reebok and Puma, Amazon said.

"To use the tool, shoppers tap the 'virtual try-on' button on a footwear product page, then aim their smartphone camera at their feet, and a pair of virtual shoes will appear on their screen. Shoppers can scroll through different colors while the feature is still active and it will automatically adjust on their screen.

"The feature won’t help users figure out how the shoes fit, but it will give them a sense of what they look like."



•  From Bloomberg:

"Amazon.com Inc. is planning to withdraw from a heated competition for the rights to stream Indian Premier League cricket matches, ceding one of the world’s most popular sporting contests to rivals from Walt Disney Co. to Mukesh Ambani’s Reliance Industries Ltd.

"The rights had been estimated to fetch an unprecedented $7.7 billion. The US giant, led by Jeff Bezos, is planning to throw in the towel rather than get into a bidding war at the June 12 auction, according to people familiar with the matter. While Amazon has already invested more than $6 billion in the country, more spending merely for the online streaming rights to the league didn’t make business sense, they said, asking not to be identified discussing internal deliberations."