retail news in context, analysis with attitude

With brief, occasional, italicized and sometimes gratuitous commentary…

•  Published reports say that Amazon is developing a new Alexa feature that would allow it to mimic people's voices, which could conceivably allow the smart speaker to do things like "read" children's stories in the voices of deceased parents and grandparents.

"While A.I. can’t eliminate that pain of loss, it can make the memories last,” says Amazon’s senior vice president and head scientist Rohit Prasad.

Digital Boom suggests that this could be "problematic," since it also could be used "for deepfakes, criminal scams, or other outrageous purposes."

Forgive me, but this sounds deeply creepy on a variety levels.