My second video from my Bahamas trip focuses on the power of a differential advantage - that thing you do that is different from what everybody else is doing, and better than everybody else is doing.
In this case, the store is Vernon's, on Elbow Cay in the Abacos. Hardly the most impressive retailer you've ever seen (pictures below) … but with key lime pie to die for. (And, more importantly, to get up early for.). That's today's business lesson.