retail news in context, analysis with attitude

by Kevin Coupe

Local news reports in Connecticut, where I live, point out that Tuesday's Mega Millions drawing had a whopping $830 million jackpot … and that Stew Leonard's, which operates stores in Connecticut, New York and New Jersey, took advantage of the moment to give each one of its 2,500 employees a single lottery ticket.

It was, the company said, a way to say thank you to the staff.

I find myself wondering how many other companies did the same thing.  It was an easy win, didn't cost all that much, but was the kind of Eye-Opening move that can make a difference.

Connecting with employees doesn't always have to be about grand gestures.  Sometimes it is the little things … unexpected, but appreciated … that matter.

One quick note:  No winning tickets were sold for Tuesday night's drawing, which means that the next drawing - on Friday - will be for $1.02 billion.  This gives you a couple of days to buy every member of your team a lottery ticket.

(I don't play the lottery, but I may make an exception this week…)