retail news in context, analysis with attitude

With brief, occasional, italicized and sometimes gratuitous commentary…

•  Women's Wear Daily reports that clothing retailer Abercrombie & Fitch is unveiling a new format this week.  Referred to as The Getaway, the concept is said to be "inspired by the sentiments felt before the start of a long weekend."

WWD says that "although the stores will still be called Abercrombie & Fitch, the design is intended to replicate a chic hotel lobby, and the merchandise mix is curated to appeal to the varied needs of a 25- to 35-year-old customer.

"The first two stores will open outside Milan in the Il Centro Shopping Center, and at Los Angeles’ Del Amo Fashion Center. They will be approximately 4,500 square feet and carry men’s and womenswear … the mix will include apparel and accessories appropriate for working out, wearing to the office, heading for drinks after 5 p.m. or to a friend’s wedding. The assortment will address 'all activities in the life of the customer for their weekend itinerary'."

Carey Krug, senior vice president and head of marketing for the retailer, tells WWD that "the assortment is targeted to a Millennial as well as a Zillennial, which Krug described as a shopper who is out in the workforce and living on their own. 'Someone in their mid-20s is our sweet spot,' she said."

I love it when retailers try different lanes … I have no idea if it will work or get legs beyond these two stores, but I think the exercise is a positive one for any organization.