retail news in context, analysis with attitude

Yesterday I told you about my visit to the Susanville, California, IGA store, where the doughnuts are fantastic - the very definition of a differential advantage.  My only regret was that the blueberry fritters - which were the subject of much rhapsodizing on social media - were not in stock.  Well, I was in the area because I was speaking at the C&S food show in Reno, Nevada, and it was while I was there that I got a terrific and tasty surprise, plus learned a great lesson about independent retailing from store owners Rick and Anna Stewart.