retail news in context, analysis with attitude

With brief, occasional, italicized and sometimes gratuitous commentary…

•  Amazon announced that it has opened its second Amazon Style store, this one in the Easton Town Center, in Columbus, Ohio.

The 28,000 square foot store - like the original unit in Los Angeles - "features curated and regularly updated 'lookbooks' from Amazon stylists and influencers, and only displays one of each product, with all sizes and styles stored in the back of the house to increase the selection available on the floor.  Amazon has eliminated the process of sifting through racks for a particular size or carrying around several items, said Monica Ravi, director of operations for Amazon Style. Instead, customers scan a QR code using the Amazon Shopping app, select their size and color, and tap to add the item to their fitting room or for pick-up."

I recently had the opportunity to check out the original Amazon Style store, and reported on it for MNB here.