retail news in context, analysis with attitude

The Dallas Morning News reports that the new H-E-B in Plano, Texas, will open on November 2.  The 118,000 square foot unit, like the recently opened Frisco, Texas, store, "will have an H-E-B’s True Texas BBQ restaurant attached with a drive-through, a home decor and essentials department and a beauty section with makeup and hair care brands that are sold at salons and Sephora and Ulta."

Tye story goes on:

"While H-E-B has operated a few stores around the south and west perimeters of Dallas-Fort Worth for several years, from Waxahachie to Hudson Oaks, the Frisco and Plano stores kick off the Texas grocer’s major expansion plans into D-FW. H-E-B has owned the Plano corner since 2012, and it’s one of several parcels the San Antonio-based grocer has purchased over the past 20 years.

"Like the Frisco store, the Plano H-E-B has several competitors located around it, including H-E-B’s Central Market store in Plano, which is five miles southeast of the new store.

"The company chose Plano and Frisco for its first two stores because they’re in densely populated, fast-growing areas. H-E-B has two more stores under construction in Allen and McKinney that will open next summer and says it will break ground in Mansfield early next year."

The News suggests that November 2 "may not be soon enough for employees at H-E-B’s Frisco store, which opened September 21. That store had 1,500 people waiting to get in at 6 a.m. on its opening day, and there are still lines to get in, particularly on weekends."

KC's View:

Anyone surprised by this?  Because I'm certainly not ... H-E-B consistently is the class of the field.