• Walmart yesterday announced "the launch of a new platform designed around creators. The program is called Walmart Creator and it’s a one-stop portal that makes it easy for creators to monetize shoppable products from the retailer … Creators who sign up will have access to tens of thousands of products and are given the opportunity to earn revenue all while earning commissions on sales they refer with no cap. Users of the platform can share product links to any social platform or group of their choice, receive product recommendations based on interests and affinities and collect valuable performance data to help grow their community and following.
“We know our customers are inspired by the content and stories they see from their favorite influencers in their social feeds every day,” said William White, chief marketing officer, Walmart U.S. “This next step in our strategy will help fuel inspiration for our customers by connecting their favorite creators directly with our brand and the brands they love at Walmart.”
