retail news in context, analysis with attitude

Would you plan a trip that required you to leave the house by 7:30 am and drive three and a half hours just to make sure that you could get to a restaurant in time for brunch?  (Needless to say, a really, really good brunch.). I would.  I have.  More to the point, isn't that the kind of reputation that any food-centric business ought to have?