• The Wall Street Journal reports that Gap has started selling its products on Amazon for the first time, "as the retailer looks to the e-commerce giant to revive sales of its flagship brand."
The story goes on:
"Partnering with Amazon has been a debate for many fashion brands. They gain access to one of the most popular shopping destinations, but cede customer information and give shoppers fewer reasons to visit their own stores. Amazon also charges fees to sellers on its platform.
"Gap Inc.’s CEO left the company earlier this year. It is being run by former Walmart Inc. executive Bob Martin, who is also the chairman, while the company searches for a replacement. The company has endured years of slumping sales at the flagship Gap brand and, more recently, problems at the Old Navy chain, which accounts for more than half of total revenue."
