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The Hill reports that convenience store chain Sheetz is reducing the price of regular gas to $1.99 per gallon, effective now through next Monday, November 28.

The national average price per gallon currently is $3.66.

“Sheetz is a family owned and operated company and at the heart of everything we do is giving back to our customers and the communities we reside in,” said Travis Sheetz, president and CEO of the company, in a press release. “We hope this price reduction provides much-needed relief at the pump for our customers as they travel for the Thanksgiving holiday.”

KC's View:

I suspect the biggest problems that Sheetz will have are going to be a) maintaining supply, and b) dealing with lines.  

Smart promotion.  Smart for Sheetz for aligning itself with beleaguered consumers.