A few weeks ago, I did a short piece about Titan Caskets, which is a disruptive influence in the funeral home business. The more I learned about Titan, the more curious I got … and so I arranged for a Zoom conversation with the company's COO, Joshua Siegel, in which we discussed the impetus behind the company's creation, Titan's somewhat unconventional marketing approach, and some commonalities that Titan's priorities have with with those that I think retailers should have.
(One note: a technical glitch affected the format in which we did this. Hope you don't find it too distracting.)
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