A new report out from digital insights firm Incisiv and digital solutions company Wynshop makes the following predictions for 2023:
• "Overall grocery spending will increase by 3-7% in 2023, as compared with 2022."
• "Digital grocery will continue to grow, with a predicted 87% of grocery shoppers ordering through digital channels for at least some of their grocery needs."
• "81% of grocery execs say they must upgrade their technology tools and regard "budget, integration, and talent" as their top 3 challenges for 2023."
• "In accordance with predicted shopper demand, 67% of shoppers will maintain or increase their spend on 'prepared food' in 2023."
