Today I am reporting in from the Barclay Center in Brooklyn, New York, where I went not just to see a Brooklyn Nets-Oklahoma City Thunder basketball game, but to check out a number of checkout-free stores using Zippin technology. In addition to what appears to be strong consumer acceptance of the concept, I think these stores are winners in terms of their ability to deliver on what appears to be the Zippin go-to-market strategy. And, their ability to offer better than 98 percent checkout accuracy, with vastly reduced shrink, means that they offer strong operational advantages as well.
One other reason that I was looking forward to seeing these stores - Zippin will be part of the technology track that I am curating at the National Grocers Association (NGA) Show in Las Vegas next month, and I wanted to see the technology in action. I hope you'll join us for what I think is going to be fascinating focus on relevant and accessible technology innovation.
