Published on: February 1, 2023

by Michael Sansolo
“Things are only impossible until they’re not.” - Capt. Jean-Luc Picard
There always will be another innovation, another leap forward, another technological advancement.
When it comes to progress, there is no such thing as the status quo.
The impact and importance of technology will be front and center at the upcoming National Grocers Association (NGA) Show in Las Vegas, where on Sunday Kevin and I will host different tracks in the Technology summit. (Obviously, we hope to see you there.)
In preparation for the event, I decided to try an emerging and widely discussed technology to see how it works - that is, I decided to let ChatGPT try to write my opening remarks.
If you are unaware of ChatGPT, it is an artificial intelligence site open to all and generating a ton of concern about exactly how smart is our technology becoming. With that in mind, let me take you through my experiment. (Kevin wrote last week about Chat GPT and some specific concerns at Amazon about how it might be used by its employees in a way that could erode customer confidentiality.)
I told ChatGPT that I needed to explain the importance of technology to business people who are somewhat skeptical and have limited budgets with which to invest. And here’s what I received a few seconds later.
“Technology can bring significant benefits to businesses, such as increased efficiency, cost savings and improved customer experiences. To explain this to skeptical business people with small budgets you can:
1. Show specific example of how technology has helped other small business in similar industries.
2. Highlight the cost savings that can be achieved through the use of technology, such as automation of repetitive tasks and reduced need for manual labor.
3. Discuss the potential for technology to increase revenue, such as through improved marketing and sales efforts.
4. Emphasize the importance of keeping up with technology to remain competitive in the marketplace.
5. Show how technology can be adopted incrementally, starting with small investments and building up over time, rather than needing a large upfront budget.
It’s important to address any concern they may have and to tailor your approach to heir specific need and goals.”
That took ChatGPT, an easily accessible, open AI website, less than one minute to write. And frankly, the damn thing nailed it. (Maybe I ought to ask it to start writing my column from now on.)
We all need to understand that technology isn’t simply for the sake of being cool or current. Rather it’s about helping businesses find ways to cut costs, stay competitive, possibly rethink use of the workforce and improve the customer experience. And certainly no one, no matter what the budget, has to do everything in one fell swoop. We can certainly move incrementally.
ChatGPT may be more of a threat to what we do here at MNB than it is to you in your business; for you, it could end up being an invaluable tool, especially as the technology evolves and matures and becomes more nuanced.
In fact, it may be an interesting exercise to start thinking about ways in which you could employ it in your business, either in-store or behind the scenes. The one thing you should avoid is to simply dismiss the tech, to think that adapting it to your business needs is an impossible leap.
Because things are only impossible until they are not.
Michael Sansolo can be reached via email at msansolo@morningnewsbeat.com.
His book, “THE BIG PICTURE: Essential Business Lessons From The Movies,” co-authored with Kevin Coupe, is available here.
And, his book "Business Rules!" is available from Amazon here.