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The New York Times writes about Lhakpa Sherpa, an employee at a West Hartford, Connecticut, Whole Foods, who has climbed Mount Everest 10 times, and plans to go back an 11th - and even sees her physical labors at the store, carrying large boxes of fruits and vegetables, as part of her training.

You can read the piece here.

KC's View:

This is a fascinating story, but the piece that strikes me as most unbelievable is that this woman - who immigrated to the US from Makalu, Nepal, in 2002, was the victim of domestic violence, and yet despite numerous challenges, was just "the second Nepali woman to reach the summit of Mount Everest, and the first to make it back to base camp safely" - isn't being actively used by Whole Foods as an ambassador for the brand.

Even when she is not working in the store because she's back on Everest, Lhakpa Sherpa ought to be on the payroll, promoted as the symbol of a uniquely American brand (Amazon, which owns Whole Foods, ought to get in on this action, too) and a positive reflection of the great American dream.  Talk about American exceptionalism - that's what she represents, and that ought to be the centerpiece of an Amazon/Whole Foods promotional campaign.  She ought to be on stage at company and industry meetings, and doing the podcast circuit.

This is a freaking gift - and yet, Amazon/Whole Foods aren't taking advantage of it.  In my view, that's marketing malpractice.