• Analytics company Jungle Scout is out with its 2023 State of the Amazon Seller Report, looking at third party marketers selling on Amazon. Among the findings: "89% of Amazon sellers are profitable, up from 85% a year ago, and despite concerns around inflation, 37% of sellers say their profits increased in 2022."
In addition, the report says, "61% of Amazon sellers already sell on at least one other ecommerce platform, leading with eBay, Shopify, and Walmart. Still, 52% say they will expand to additional platforms in 2023 — up from 25% who said the same a year ago …
41% of Amazon sellers use social media marketing to promote their products, up 15% from those who did so a year ago. While Amazon sellers still favor Facebook and Instagram advertising (respectively, 67% and 49% of sellers who market on social media use these platforms), their popularity is down from a year ago … 31% of Amazon sellers using social media marketing use TikTok ads, up 65% year-over-year. These sellers’ use of YouTube and Snapchat advertising also grew 86% and 41%, respectively, demonstrating growing demand for video content."
• The Information reports that "Turkey-based fast-delivery firm Getir had preliminary talks late last year about merging with Flink, the Germany-based startup, in a sign that consolidation in the fast-delivery sector may have another round to go.
"Flink came away from the discussions uninterested in pursuing a merger, said a person close to Flink. Instead, Flink, which last raised money at a valuation of $2.8 billion in late 2021, would rather raise a fresh round of capital, the person said."
However, "the possibility of a Flink-Getir merger isn’t dead. Mubadala Investment Co., the United Arab Emirates sovereign wealth fund that is a shareholder in both companies, is encouraging discussions around a merger, according to two people familiar with the matter. Mubadala is a believer in consolidation in the fast delivery sector, one person said."
