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•  From Axios:

"As Amazon pushes further into live sports programming, the company has been investing resources to ensure that Alexa, its AI virtual assistant technology, is a sports expert.

"Why it matters: The strategy appears to be working. Alexa-enabled devices received hundreds of millions of sports queries in 2022, up 40% from the year before, per Amazon.

"The increased sports push means Alexa can provide more information than ever before, whether you have a simple question about a score or need to settle a historical debate with stats.

"Amazon wants Alexa to be the go-to technology for in-game updates, allowing fans to get real-time info without having to pull up a second screen and look away from the game."