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As noted several times in this space, MNB has initiated a new sponsorship tier that reflects what I think is a new approach to the topic - I've decided that I really want to forge sustained relationships with companies that have value propositions and missions in which I believe .. and that, in turn, believe in MNB's value proposition and mission.  My goal is to not just provide a forum for these "charter sponsors," but also commit to helping them grow their businesses in a variety of ways.  In other words, it ain't just about banner and tile ads.  It is about moving the needle forward in terms of innovation and, ultimately, service to the shopper.

I'm pleased to announce today that Daymon has joined the MNB family as a charter sponsor - which I think is terrific, since I've always endorsed the  aggressive use of a strong private label program as being critical to retail differentiation.

Daymon makes it very clear - the company drives Private Brand innovation, differentiation and results, and is very much an influencer when it comes to "all aspects of Private Brand development, from strategy to execution to consumer engagement."  Daymon's unique approach helps retailers and brands set themselves apart — boosting brand presence, category effectiveness and speed to shelf, based on what it calls "recent, relevant and reliable information."

So I'm thrilled that Daymon continues to be part of the MNB family -  and I look forward to focusing on differentiation and innovation together.