Today, Michael Sansolo joins me for a conversation about two separate sessions about marketing that we facilitated at the National Grocers Association (NGA) Show in Las Vegas, which offered examples about measurable marketing efforts that can be an enormous advantage to retailers. And, we talk about the challenges inherent in such efforts - cultural, demographic, and operational - that, while they can be significant, are worth overcoming. Though, Erik Weihenmayer (the first blind man to summit Mount Everest), said in his keynote address, adversity is best faced as a community of retailers, wholesalers, suppliers and service providers that can make 2+2=5. Or 6. Or even 7.
If you would like to listen to this segment as an audio podcast, click below:
Also from the NGA Show…
• The National Grocers Association (NGA) honored New Orleans-area grocery retailer Ideal Market with this year’s Peter J. Larkin Community Service Award, recognizing Ideal Market's efforts "to administer COVID-19 vaccinations as well as its community outreach in the aftermath of Hurricane Ida."