Today I'm pleased to share with you my conversation with Dr. Mindy Weinstein, author of a fascinating book entitled "The Power of Scarcity: Leveraging Urgency and Demand To Influence Customer Decisions." I've always thought that scarcity is too little employed as a marketing tool by most food retailers, and Weinstein offers a unique perspective on the tools that retailers can use to create customer loyalty and sales. Sometimes, less is more.
"The Power of Scarcity" is available on Amazon, the iconic Portland independent bookstore Powell's, on Bookshop.org, and wherever books are sold.
