business news in context, analysis with attitude

Starbucks CEO Howard Schultz claims that his newest innovation - olive oil in coffee, is the most transformational thing to happen to coffee since cream and sugar.  So I decided not to wait for the new line, dubbed "Oleato," to hit stores.  I tried making it myself, and had two reactions.  One had to do with taste, the other to do with how Schultz has given other retailers a gift.