business news in context, analysis with attitude

MNB has initiated a new sponsorship tier that, as I've pointed out here in the past, reflects what I think is a new approach to the topic - I've decided that I really want to forge sustained relationships with companies that have value propositions and missions in which I believe and that, in turn, believe in MNB's value proposition and mission.  My goal is to not just provide a forum for these "charter sponsors," but also commit to helping them grow their businesses in a variety of ways.  In other words, it ain't just about banner and tile ads.  It is about moving the needle forward in terms of innovation and, ultimately, service to the shopper.

I'm happy to announce this morning that Hyer has joined the MNB family as a charter sponsor.

You may remember Hyer from a conversation that I had with its founder and CEO, Dave Dempsey, about three years ago - I was fascinated about the company's business proposition, which is to enable businesses to tap into a pool of on-demand labor.  Dave talked about the company's basic premise, which is allow businesses to identify and hire people when and where they want them to do the jobs you need them to do, and allowing individuals to find jobs that suit their work-life needs and desires.

Fascinating stuff.  Hyer has evolved a lot since then, and I was thinking that at some point a follow-up conversation with Dave would be a good idea.  But before I could get to it, the folks at Hyer came to me about becoming an MNB sponsor.  (I'm still going to do that conversation at some point.) 

I'm thrilled that Hyer has become part of the MNB family, and will be bringing you the MNB Wake Up Call each morning.