by Kevin Coupe
Go figure. Today is National Pi Day.
Not National Pie Day. (That's January 23.)
National Pi Day is celebrated every March 14 in recognition of Pi, the mathematical sign that signifies "the ratio of a circle’s circumference to its diameter. For any circle, the distance around the edge is a little more than three times the distance across."
(I'm quoting from PiDay.org, because the last math class I took was in 1971, and I only have a vague memory of not understanding it then. Today, I have no clue.)
I only bring this up because, like all of its customers, I got an Eye-Opening email from Dorothy Lane Market yesterday:
I just think this is really smart - a play on words that tries to make customers hungry, and establishes Dorothy Lane Market as the place to satisfy that hunger.
If I lived anywhere near Dayton, that's where I would've gone today. For all sorts of pies, ranging from fruit to pizza.
This is what great marketers do. They find opportunities, and exploit them in ways that make sense.
Because here's a math equation that I do understand - that addition and multiplication are the most important kinds of calculations that retailers can make. But addition and multiplication don't happen on their own … they require a retailer to be imaginative and innovative.