We talk a lot here on MNB about how important it is for retailers to have a distinct voice that tells their story. That's something that Lunds & Byerlys always has done - spinning a narrative about food and service with a voice that is unique and differentiated. But in the company's White Bear Lake store, it has taken the notion one step further. Jordan Michael is a young man with autism who works as a bagger - but he also has an amazing voice. And so, he entertains customers at the store on a regular basis, crooning classics and oldies, developing a fan club and turning the store into even more of a destination than it usually is.
