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The New Yorker has a story about a new beverage - "vière" - that is taking Paris by storm.  The advertising slogan:  Du jamais bu,” or "never before drunk."

The beverage is described as a unique combination of wine and beer, made using both grapes and grains, served in a wine glass and, ideally, very cold - reds in the fridge, whites and rosés in the freezer for half an hour before opening."  (Yes, it comes in red, whites and rosés.)

And you can read more about it here.