business news in context, analysis with attitude

Axios reports that "fast-food chains are coming under fire from false advertising lawsuits that claim their food doesn't match ads or photos on the menu board … Consumer advocates point to shrinking portion sizes and overzealous marketing teams."

According to the story, "101 class-action lawsuits were filed against food and beverage companies in the first half of the year, according to data from Perkins Coie, a law firm that tracks class-action suits."  One of them, in Florida, for example, "claims that advertisements and photos on store menus show burgers that are about 35% larger than what's available to customers."

The fast feeders, Axios says, say that "lawyers are egging on litigious customers."

KC's View:

Two things can be true at the same time.

Sure, lawyers may be egging on litigious customers.

But they also may have a point - I think we all could point to graphics that are less than accurate, sometimes laughably so, in their representation of how products look.

Fast feeders have a choice.  Make better products that live up to the graphics, or be more truthful in the existing graphics.

Me, I'd make better products.  But I'm not in the fast food business, where quality almost never is job one.