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The Latin Times reports that "Mercado, a term that in the case of Latinos triggers a desire to go and shop, is the new concept and private brand launched by Kroger to cater to the fastest growing-community in the country.

"The company is debuting this Hispanic-inspired brand as well as its first Hispanic-concept store just in time for Hispanic Heritage Month."

Kroger says that "the line includes a range of items including core Hispanic ingredients needed to make a favorite treasured recipe to deliciously sweet and refreshing beverages."  And the Times writes that the Mercado line "comprises Queso Fresco, Panela, Oaxaca cheese ball, flour tortillas, precooked white corn meal, chorizo ground sausage, thin-sliced beef strip steak, pork stew meat and chicharrones and pork crackling strips, among many other products."

The story also notes that "the Gross Domestic Product generated by Latinos in the United States grew by $400 billion, reaching $3.2 trillion, said the Latino Donor Collaborative in the 2023 edition of a report that showcases this group's contribution to the American economy."